Social Twitter
Media Studies

Media Studies

Media

At Whitburn Academy we offer Media as a ‘crash’ subject in S5 and S6. It is available at National 4, 5 and Higher level.

What is Media?

The Media course is the study of how meaning is created and distributed through the media.

The media that are studied are communication methods that reach a wide audience, rather than interpersonal communication, such as mobile phones. The media texts may be newspapers or magazines, television or radio programmes, cinema films, advertisements, music videos and websites.
The range of media texts will cover fiction and non-fiction, such as Donnie Darko, Bowling For Columbine, Family Guy, and Nike adverts.

It is extremely important to remember that media is a construct – absolutely everything about a media text has been made up and decided upon for a variety of reasons.  Messages are being conveyed and a point of view communicated, even where the events seem at their most ‘raw’, natural and direct.

This course will study all of the different types of media we are presented with every single day of our lives. You will learn to look at and listen to media products, not simply as a passive consumer, but as a critic. You will learn to question the content and purpose of these messages instead of taking them at face value.

You will learn to appreciate the different characteristics of various media by both analysing existing texts and producing your own media texts. The aspects we will study are:

Media content
Categories — genre, purpose, tone
Language — medium/form-specific technical codes, cultural codes, anchorage
Narrative — medium/form-specific structures, codes, conventions
Representation — selection and portrayal, stereotypes, non-stereotypes, cultural assumptions

Media contexts
Audience — target audience, preferred reading, different audience reactions
Institution — internal factors, external factors
Society contexts — time, place (eg facts, information, ideas, history, circumstances, events, politics, technology or any other factors relevant to the society in which particular examples of media content were made or consumed)

Role of media in society
Meeting needs — entertainment, education, information
Achieving particular purposes — profit, promotion, public service
Influencing attitudes and behaviour — intentionally, unintentionally
Course Structure
 
The course is divided into two units:

Analysing Media Content
Creating Media Content
 
You will study professionally produced media texts and produce your own media texts.

Analysing Media Content: This unit will teach you the important skills of decoding media texts such as newspapers, adverts, television programmes and film. You will study one fiction text and one non-fiction text in detail, applying the Media Studies key aspects to each.

Creating Media Content: You will learn essential technical skills and how to work as a team to produce a media text in as professional manner as possible.

Media Homework Schedule

When studying Media, you will be required to complete extra work at home. This can include a range of tasks, some quite different from work you have to do in other subjects – such as watching some clips on YouTube, or staying behind after school to make your film. It is vital that no matter what the homework task is, you approach each one with a positive attitude and take each task seriously as they will all contribute towards your success in Media. Homework tasks could include the following:

National 4

  • Completing Media Analysis questions.
  • Completing Media Production tasks in your planning jotter.
  • Carrying out some extra filming or editing of your group production in your spare time (this will be arranged with your group)
  • Working on your Added Value Unit tasks – researching, planning, creating your product etc.
  • Watching any films or YouTube clips as directed by your teacher.
  • Contributing to discussions or polls on Edmodo.

National 5

  • Completing Media Analysis questions.
  • Completing Media Production tasks in your planning jotter: planning, researching etc.
  • Carrying out some extra filming or editing of your group production in your spare time (this will be arranged with your group)
  • Working on your Assignment preparation tasks: researching, planning, creating your product, etc.
  • Completing your Media Assignment evaluation questions.
  • Watching any films or YouTube clips as directed by your teacher.
  • Contributing to discussions or polls on Edmodo.
  • Revision tasks for exam preparation.

Higher

  • Completing Media Analysis essays.
  • Completing Media Production planning tasks in your jotter: planning, researching etc.
  • Completing evaluation essays on the Production unit.
  • Carrying out some extra filming or editing of your group production in your spare time (this will be arranged with your group)
  • Working on your Assignment preparation tasks: researching, planning, creating your product, etc.
  • Completing your Media Assignment evaluation questions.
  • Watching any films or YouTube clips as directed by your teacher.
  • Contributing to discussions or polls on Edmodo.
  • Revision tasks for exam preparation.


External Assessment – National 5/Higher
•    SQA Exam: Analysis Paper – 50%
•    Media Assignment – 50%

1.    SQA Exam: Analysis Paper
This is worth 50 marks and is worth 50% of your final grade. This takes the form of a question and answer paper on a range of key aspects, testing your ability to analyse media content using different texts. The exam lasts for 1 hour 30 minutes at National 5; 2 hours at Higher.
2.    Media Assignment
The assignment comprises 50 marks and makes up 50% of your final grade. It involves the planning, producing and evaluating of a media text.
Section 1: Planning will have 25 marks. In response to a brief, pupils will
research and plan a media text, and consider the impact of actual or likely
constraints.
Section 2: Development will have 25 marks. Pupils will make the planned text explain their use of media codes to create impact or convey ideas.

Whitburn Academy, Shanks Road, Whitburn, West Lothian, EH47 0HL
Telephone: 01501 740675 Email: enquiries@whitburnacademy.org
Site Copyright Whitburn Academy, All rights reserved.